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Mission, Vision & Values

Our purpose defines how we think, how we work, and what our customers can rely on guiding every engineering decision we make.

Our mission

To engineer rubber components that perform reliably in demanding industrial applications.

Our vision

We aim to set the UK benchmark for specialist rubber engineering, relied upon for precision, reliability, and integrity as industrial demands evolve.

Our values

1. Correctness Over Convenience

Accuracy matters more than speed or ease.

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When fit, surface condition, material choice, or tolerance affects performance, we choose correctness even when it demands more time, care, or explanation.

2. Reliability Is Non-negotiable

Performance-critical components must be dependable in service.

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Every roller, drum, and component we manufacture or refurbish carries responsibility. Reliability is not a target to aim for it is a standard we are accountable to.

3. Understanding Before Action

Quality outcomes start with understanding the problem properly.

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Before recommending materials, processes, or solutions, we take time to understand the application, operating environment, and constraints. Assumptions are replaced with evidence and experience.

4. Honesty Builds Long-term Partnerships

Trust is earned through clarity, not optimism.

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We are open about limitations, trade-offs, and risks because realistic expectations and transparent communication create partnerships that last.

5. Improvement is a Responsibility

Standing still is not acceptable where performance and safety are concerned.

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As requirements evolve, we take responsibility for improving how work is done refining materials, processes, and preparation methods to deliver more consistent, controlled outcomes over time.

Contact Our Engineering Team Or Explore Our Capabilities

Grange Works, Grange Road, Batley, West Yorkshire, WF17 6LN

01924 420098

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